Cheetos Lip Balm is exactly that, lip balm that tastes like Cheetos.
It's made by New York, NY based Lotta Luv LLC. http://www.lottaluv.com/
In fact, Lotta Luv makes all kinds of co-branded lip balm products.
Check out their A&W Root Beer lip balm, Hostess Twinkie lip balm, or their Jelly Belly lip balms. They've got a bunch of others