Martha Stewart Living Omnimedia To Roll Out Scrapbooking Line
Martha Stewart Living Omnimedia said Thursday it will launch a new line of crafts products under the Martha Stewart name with EK Success Ltd., a scrapbooking and other crafts products marketer. The first products to be launched will be paper-based craft and scrapbooking merchandise expected to roll out in the fourth quarter of 2006 or the first quarter of 2007. The companies will sell the items in major craft chains and independent craft stores around the United States as well as online. The new line will be called Martha Stewart Crafts.